I sincerely wish I could claim to have invented this; the idea is pure 253. Unfortunately, I did not invent it. Unfortunately, dear reader, it's true. I mentioned to someone in the trade that I saw a phenomenal number of people on the tube reading a particular bestseller. That book was known to have been promoted in this way; indeed, the advertisers worked in pairs so that one could read aloud to other from the book as if moved by sheer delight.But I thought that would stretch credibility.